What a difference a year makes. Growth predictions between 2021 and 2022 grew significantly. Very few people think eCommerce sales as a percentage of retail will be less than 20% by 2022. Compare those predictions with last year’s results for 2021 where people roughly 70% of respondents felt the number would land between 10% and 20%
What is driving this growth? Reduced friction of shopping online? A shift in the perception of online shopping? Generational differences? What effect will this have on the brick and mortar world? Will we continue to see high-profile retail bankruptcies and abandoned shopping malls littered across the country? Or will we see a boom in omnichannel retail chains?