eCommerce Growth Predictions

What a difference a year makes.  Growth predictions between 2021 and 2022 grew significantly.  Very few people think eCommerce sales as a percentage of retail will be less than 20% by 2022.  Compare those predictions with last year’s results for 2021 where people roughly 70% of respondents felt the number would land between 10% and 20%

What is driving this growth? Reduced friction of shopping online?  A shift in the perception of online shopping? Generational differences?  What effect will this have on the brick and mortar world? Will we continue to see high-profile retail bankruptcies and abandoned shopping malls littered across the country?  Or will we see a boom in omnichannel retail chains?

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