The 2017 Holiday Planning Playbook is retail’s guide for understanding the key lessons from the 2016 season and how the consumer’s ever-evolving path to purchase will impact the upcoming holiday season. To help retailers prepare for the 2017 holidays, NRF surveyed over 2,000 holiday shoppers to understand their experiences and behavior during the 2016 season and what they expect from retailers moving forward. Along with data highlighting consumer expectations, the report provides suggestions for retailers to consider when planning for the season. Download the Playbook.
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