Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season

WASHINGTON – Purchasing gifts for friends and loved ones is a way for consumers to shift focus from the uncertainty and stress of the pandemic to celebrating the holidays and the promise of our return to a better tomorrow. In total consumers plan to spend $997.79 on gifts, holiday items such as decorations and food, and additional “non-gift” purchases for themselves and their families, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

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