As entrepreneurs, we focus on building and growing a business and often get excited at the possibilities that lie ahead. Many of us have big dreams about where our company will go and how we’ll get there, but it can also feel like using a map with no starting point.

When I founded Insightly, our primary goal was to deliver the premier customer relationship management platform for businesses. As our customer base evolved, so did their needs and, as a result, so did our features and functionality. We scaled as our customers did the same. 

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