Consumers have been getting comfortable with online shopping and companies have been improving the transaction experience, Digital360 analysts said, but the pandemic “magnified trend lines in a big way.”
The biggest jump in online sales occurred shortly after states issued stay-at-home orders. E-commerce sales jumped 44.4% in the second quarter compared to the same quarter in 2019. They comprised 16.1% of all retail sales that quarter, a high.
Although still strong, online sales growth eased at the end of 2020, as restrictions were lifted and people ventured out more.