The United States will have a new president in the White House. “The Matrix 4” will hit the big screen, Tokyo hopes to host the Olympic Games and sales of CBD products will continue to climb. JPMorgan Chase & Co. and Morgan Stanley are feeling bullish about the stock market in 2021 and conversations about vaccines are more than likely to reach a fevered pitch.

Unfortunately, the U.S. can also expect the long-tail impact of the COVID-19 pandemic to be felt in the retail industry for months to come.

As the nation collectively learned in 2020, it’s impossible to truly see what lies over the horizon. Nothing can topple predictions like a mysterious virus that brings the world to a virtual standstill for months.

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