If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren’t about to get a pass. And like the big box stores, the independent stores, and micro chains had to learn to adapt if they wanted to stay alive.
“What we’ve seen is those merchants that lit up more of their digital channels were able to recover faster,” said Dax Dasilva, founder, and CEO of Lightspeed, a global provider of cloud-based, omnichannel commerce platforms. His company, whose clients include Cynthia Rowley, Atelier New York, and Ruti, works with retail, hospitality, and golf customers in more than 100 countries. “Our merchants actually grew total sales nearly 20 percent. They outperformed the industry by recovering more than 20 times faster than their peers who that may or may not have had a digital commerce platform like Lightspeed.”